Nurture Innovation and Responsible Business

The directors promote innovation so as to enhance corporate value in accordance with the dynamic
economic and environmental conditions. The Company creates organizational culture, principles and
conceptual methods, operational process, view about content designs, and services. The directors make
sure that the business management and operation are conducted with responsibility to society and
environment. The directors also see that the Company operates business with ethics, not infringing the rights
of the stakeholders, in order that everyone in the organization can achieve major objectives and goals. The
guideline is as follows.